Our why

The corporate world is stuck in a vicious cycle where ethnic
leadership talent is underutilised.

1) Insufficient ethnic representation at
leadership levels triggers a
perception of a glass ceiling

2) Managers are likely to overlook diverse
leadership qualities due to
affinity bias

3) Ethnic talent often adopts a “My work will
speak for me”-
approach that’s ineffective for leadership

Breaking this vicious cycle requires a
uniquely different approach.

Our unique approach

Ethnic role models

Our mentors are corporate leaders with impressive track records coming from ethnic backgrounds themselves.

Unwritten rules

Through tailored workshops and mentoring circles we guide ethnic talent on the unwritten rules of corporate life.

Career sponsorships

We guide senior leadership in building successful sponsoring relationships with our programme participants.

Join these leading employer brands and adopt our programmes


Our impact

> €40,000 Raised for Charity

> 100 Mentors Active

> 500 Sessions Completed


Farah WeannaraUnilever“Having a mentor is really great for your career development, but having a mentor who understands where you’re coming from,…, that’s priceless.”

Joseph PitkinCBRE“This programme is an essential part of your actual development. It’s something you do if you really want to progress and get the best out of yourself.”

Merve KaramanABN AMRO

“Please join! There’s lots of amazing people here and there’s a lot of impact that you can make by talking to those people.”

Rachid AmriuiAlliander

“Roots Inspire isn’t a roadmap to success for dummies, nor is it a programme towards becoming a CEO. I rather think of it as a school with a two-way mirror between you and your mentor.”

Survey results

To measure the impact of our programmes, leadership talent fills out a start and end survey that focuses on empowerment across four pillars: Career Trajectory, Self-Awareness, Tools & Guidance and Emotional Support.